The field of digital marketing encompasses a wide range of practices and techniques that help companies grow their businesses. Most of these techniques are based on data, social media marketing (SMM), search engine optimization (SEO), online reputation management, email marketing and pay-per-click (PPC) advertising. This is one of many services that can be utilized by an SMB looking to expand its market share in today’s digital economy.
No matter how big or small your business, your website plays an important role in how well you’re able to do and whether or not you succeed. With so many businesses online, it can be difficult to stand out from the crowd and establish yourself as the premier provider of whatever product or service you offer. So what is the next step you can take?
For this reason, you need to find ways to get your business found online so that people looking for what you have to offer will come across your website when they search Google, Yahoo, Bing, or other search engines. But what are digital marketing services that your business needs to rank higher on Google? Read on
Importance of the right keywords
Do you know the importance of right keywords? Before you can even think about what digital marketing services you want to use, it's important to define your target audience and keywords. Start by writing down at least ten search terms people might use when they're looking for your business.
If you don’t know what keywords your customers are using, set up a Google Alert (instructions below) and check daily. You’ll get a list of what people are searching for that relates directly to your business and allows you to track exactly how competitive your market is.
Keywords do matter! By knowing what words people use when searching for products or services like yours, you can optimize all other aspects of your online presence accordingly and be found by more potential customers.
Personalized landing pages
Landing pages are highly focused web pages, promoting a specific product or service. They're personalized and they usually promote one call-to-action, such as filling out a form with contact information.
How are Landing pages helpful ? Landing pages are helpful because they answer questions before they're even asked. You don't want people Googling around for answers to determine if your business is right for them. If you've created a landing page, visitors will know precisely what you offer, how much it costs, and what benefits they'll receive from doing business with you.
Excellent content creation
Look, no one is saying your product descriptions have to be Shakespeare, but they should still be good. So what is good content creation? If you have just a handful of products and services you sell, spend time ensuring that every piece of copy on your site is polished and crystal clear. And if it helps you build some extra content around each product or service, go for it! Then work on optimizing those pages so they pop up higher in search results.
Don’t assume search engines will figure out what your site is about all by themselves. Give them a helping hand by including some keywords prominently throughout your site. Make sure you include those words that best describe what someone might look for when searching for a solution or product like yours.
Proper Mobile optimization
Although mobile use has been growing at an astonishing rate, many businesses are still not optimizing their sites for mobile use. Do you know according to a recent report, 54% of iOS apps and 39% of Android apps lack a specific mobile app URL. Thus, you must consider including links on your site that will redirect users from a normal desktop page to a more convenient mobile version.
Some plugins can also monitor your website traffic and help you identify users who visit via smartphones or tablets. This way, you’ll be able to ensure that your users don’t get frustrated with awkward or difficult navigation options. Particularly if they aren’t experienced with larger screens or web browsing on devices.
High Quality Video creation
Why your business needs video creation? Video creation is one of the favorite ways to give clients a visual of what their business is going to look like online.
Videos are different than any other content you can create because they capture more attention than just words on a page. There's no way around it. Your business needs a video. It doesn't need a novel, it doesn't need thousands of words written about its history, but it does need some sort of moving image that explains who you are and what you do.
Creating backlinks
As you build your website and online presence, you must have ways of getting new people there. The most effective way is to create backlinks. But why you need backlinks? Backlinks are references or links to your site on other websites. Search engines like Google use these signals to determine where they should rank your site and how relevant it is for particular search terms.
Having multiple sources referencing your website (beyond just social media) gives search engines more confidence that you're a reputable business with good content and will help push you up in search rankings. Companies like Yelp, Facebook, StumbleUpon, and Reddit all allow users to create backlinks from their sites directly onto yours.
Local search engine optimization
So what is Local search engine optimization? Local search engine optimization, or local SEO, is more complicated than regular SEO. It usually involves a combination of both on-page and off-page strategies for increasing your website's visibility in search engines like Google, Bing, and Yahoo.
If you have a brick-and-mortar location and want customers to find you online, then local SEO is critical for attracting new business. It often starts with great business listing profiles on sites like Yelp and Angie's List, which can be optimized by posting professional photos of your location, prices, and hours of operation. You should also work on getting citations from other websites that mention your business.