Social Media Optimization or SMO refers to the process of utilizing social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and Google+ to connect with your target audience, convert branding into sales and interact with customers.
With the advent of social media, businesses have been able to reach millions of people and connect with them directly through their pages on Facebook, Twitter, and many other platforms
If you are thinking that it sounds easy then you are wrong! It’s not an easy job but these services will help you make sure that the SMO campaign works wonders for your business and convert brand recognition into sales growth.
Raise brand awareness
We help you engage and interact with your target audience. Social media can be used for generating brand awareness about a product or service, socializing with customers on their turf, and providing customer support in real-time.
We make it possible for us to extend our reach by getting in touch with more people who share our interests or will potentially want to know more about us. This can be done through sharing content that is not directly related to your business but relevant to people's interests (which also reflects how you are viewed as an expert on some topic).
We increase Sales by Direct Response: One of the most important advantages of social media is its capability of driving direct response marketing efforts
Gather feedback from customers
We believe in providing value-added service. We are a one-stop destination for all your Social Media Optimization (SMO) requirements to gather feedback from customers. We help you build and maintain active social profiles on Facebook, Twitter, Google+, Instagram, and LinkedIn that can convert into sales. We analyze your business goals, create well-defined strategies for each social media channel, engage with users and share appropriate content that influences business growth.
Our team of experts helps you develop attractive visuals and text to make your profile look appealing to potential customers. Our team works hard to keep your brand consistent across various social channels by adding new material regularly and promoting it through networking sites like Facebook and Twitter.
In addition, we also offer link-building services which is an important part of search engine optimization (SEO). If done properly it will result in increased traffic from search engines as well as increased website ranking significantly.
Gain email subscribers
A successful social media strategy is as much about accumulating fans and followers as it is about converting them into email subscribers, sales leads, and paying customers.
The marketing power of social media doesn’t end when you hit publish on a Facebook post or tweet. Our Social Media Optimization (SMO) campaign has proven time and again that we can identify which posts on a brand's page resonate with their target market and deliver valuable content that compels fans to opt-in for email newsletters, product updates, etc. by clicking through to a landing page optimized for conversions with calls-to-action relevant to an individual's interest in your business.
Generate leads
Firms from many industries are realizing that social media is a great way to generate and convert leads. We utilize our experience in social media marketing and PR strategies and help clients reach their targeted audiences to generate leads.
The key is that we focus on goals, not tools. We partner with our clients to develop an integrated strategy and then use a combination of outreach channels including blogs, Twitter, Facebook, video (YouTube), Google+, LinkedIn, and more to deliver results.
The firms we work with vary in size and industry but share two things: They know how much time it takes to create top-quality content for multiple outlets; they want measurable results from their efforts.
Obtain website traffic
Social Media Optimization is all about finding keywords relevant to your product or service and posting content on those sites which relate in some way. We use tools that allow us to analyze specific trends and behaviors among certain demographics over social platforms allowing us to better tailor our content so it appeals more specifically to them.
We also take advantage of hashtags that are relevant to businesses looking for ideas, assistance, etc., such as #StartupBizDev #SmallBizAdvisor, etc.
Create trust in your brand
This is all about making your company look reliable. Here, you could talk about your company's history, what they do and why they're reliable. Also, touch on your target customer group, tell them how big your customer base is, and just make sure they know that they can trust you. This will also give them an idea of what you do (since it might not be obvious from your logo or name). This information should be up-to-date and easily accessible so that potential customers can trust that when you say something, it's true. These are the ways we create trust in your brand for the audience.
Sell directly through social media
Connecting with an audience through Twitter, Facebook, and Google Plus means you can build your online brand while directly interacting with customers. Social media is a great way to market your company and showcase how it is different from what's out there already.
By making your company transparent on social media, we also can connect with potential customers in a meaningful way. Don't forget that websites such as Yelp and Angie's List can connect you with valuable reviews about your business – but only if you have time for them
Boost conversion rates on online shops
We are a social media optimization company focused on helping you get more website visitors and improve your search rankings by participating in different social media networks. Here's how we do it. Analyze your website on our software and see what you need from us. We will create or optimize your Social Media presence with professional, creative content, profile optimization, and link-building campaigns that boost your visibility on Google and help raise brand awareness.